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Importance of Statistics in Marketing – A Concise Account

Over the years, the corporate ambience has cultured a potent need for research and development. While research is just as important an area in other fields such as finance, sales, or human resources, the scope of research in the dimension of marketing and sales management has only amplified with time. Corporations at the very top are investing millions of dollars in marketing research that includes both qualitative and quantitative research. Regarding the latter type, marketing innovations depend a great deal on the findings of quantitative research.

Statistics and Marketing

The statistical inferences delivered from the carriage of these researches are vital factors in determining the direction of an organization’s marketing flow. Be that product development, market development, promotional campaign plans, or knowing the customer standpoint, statistics run the state of affairs in contemporary marketing. The field of statistics contains a whole area of study relevant to marketing. Sophistication of these statistical methods goes a long way in enlightening the marketer about multiple aspects of marketing that aid him in the decision making process. Different methods help in different ways.

MDPREF

For example, there is a statistical analysis termed as multidimensional preference analysis (MDPREF) that employs the use of columns and rows for consumers and products respectively. With the help of this data analysis, the marketer can determine consumer preference patterns for different products. Essentials of the target market come out in the open along with the areas of potential market growth. Also various ideas can be deciphered through these patterns about product innovations.

Standing Out

Then there is multidimensional scaling (MDS), which throws light on the comparative analysis of the product and its competitors. Consumer standpoints generated from this analysis pave a path of illustration regarding the similarities and differences between different products. This, in turn, helps the marketer in descrying the product’s competitors and hence empowers him to develop the marketing base in productive accordance. In other words, the incorporation of insight produced from this method enables the marketer to develop the unique selling proposition of the product, thus making it score an edge over its counterparts.

Conjoint Analysis

Furthermore, another statistical strategy is conjoint analysis, the application of which evaluates consumer preference. Each product has a number of attributes. By employing conjoint analysis, the marketer succeeds in uncovering those combinations of attribute levels that have a high level of consumer preference. Consumers are given choices of different sets of attributes out of which they have to choose the one that will motivate them to a purchase. This is indeed valuable insight that facilitates the process of feature development, a prime context of marketing.

A Complimentary Hand

The aforementioned methods of statistics are just marginal accounts of the otherwise paramount contribution that statistical procedures are making to the field of marketing. Multiple innovations and advancements in marketing can be attributed to statistical findings, the utility of which has only diversified with the passage of time. Insight is key for business success and sustaining the freshness of that insight is exactly what statistics accomplishes. To cut a long story short, marketing owes a lot to statistics, given the consistency of value generation the latter continues to accomplish for the former.

Property Development – What’s an Entitlement and Why Do I Need it to Build?

What is An Entitlement?

The definition of entitlement with regard to land development is the legal method of obtaining approvals for the right to develop property for a particular use. The entitlement process is complicated, time consuming and can be costly, but know what you can and can’t do with a piece of property is vital to determining the real estate feasibility of your project. Some examples of entitlements are as follows:

Entitlement Examples:

1. Zoning and zoning variances for building heights, number of parking spaces, setbacks. Your land use attorneys and zoning experts come into play here. My advice is to heavily rely on their expertise and follow their directions to avoid unnecessary delays in your approval process.

2. Rezoning. Depending on the current use allowed for the property, you might need to have the site rezoned which is a complicated process and sometimes cannot be done.

3 Use Permits. You may need to obtain conditional use permits and this goes hand in hand with zoning and zoning variances.

4. Road approvals. Do you need to put in existing roads? Who maintains the roads? Are there shared roads via easements? These are all questions that you need to have the answers to and be prepared to comply with in the regulatory process.

5 Utility approvals. Are utilities available to the site? Do you need to donate land to the city in exchange for utility entitlements? Again, you will need to comply with the municipality regulations and standards.

6. Landscaping approvals. The city planning and development agencies must also approve your design and landscaping. Your architect and engineers will be most helpful in this area.

Hire an Experienced Development Team:

The best advise is to hire an experienced development team of architects, developers, lawyers, project consultants, civil, soil, landscape and structural engineers and consultants at the onset to help you analyze, review, interpret and advise you regarding design studies, applicable zoning and code requirements, and maximum development potential of the property. Without an experienced team, it is extremely difficult and a lot of time will be wasted in trying to complete the regulatory process because the very nature of the regulatory process is so complicated.

Here is how the process works. First, remember to keep in mind that the process is very slow and frustrating and can take approximately 3 to 12 months or sometimes years depending on how complicated the project is. Part of the reason is that each city planner has different interpretations of their local rules. Today, approvals involve jurisdictions overlapping such as city, county and state and these jurisdictions do not communicate with each other. It is extremely crucial that you establish good working relationships with these planners to obtain your approvals. Again, this is why you need to work with a development team that has already built these relationships with local staff of the local jurisdiction where your property will be developed. These relationships will streamline and help to expedite your approval process. Your experienced team of experts will be able to negotiate issues for you and eliminate additional requests by the local jurisdiction to avoid further delays in obtaining your approvals.

Regulatory Process:

Majority of development projects must go through certain aspects of the entitlement process and some projects will be required to go through several public hearing processes for approval depending on each jurisdiction’s rules. To begin, commercial development of land requires a review and approval from the local Development Review Board or Planning Department Review Division. Each municipality has a different name but the functions are similar.

  1. The process starts with obtaining site approval from the local Planning and Development Department. By contacting the local Planning and Development Department Review Division, your expert team will then put together a land use pre-application which complies with the codes of that particular jurisdiction. By complying with the codes, this will eliminate additional requests by the jurisdiction, further review and extension and unnecessary delays of the approval process.
  2. Next a meeting date will be set. You and/or your representatives will meet with the Planning Department to discuss the proposed project and review process. The process includes approval of your site plan, elevations, colors, landscaping, vicinity map, etc. Environmental information will need to be submitted also. There is usually a fee that accompanies the application. The fees vary from jurisdiction to jurisdiction.
  3. If for some reason your site plan is denied, you can appeal to the City Council. The appeal process varies from each jurisdiction.
  4. Once you obtain site approval, then you will need design approval, master use permits. The design approval process is where your architect will design the building shell, core layout, exterior appearance, building height, site layout, landscaping concepts, traffic impact, site access and utility layouts and submit them for approval.
  5. Neighborhood hearings are generally required for all general plan conditional use permits. You may be required to send out written notice or post information on the site. Normally the City will send notices to the neighbors also. Signs should be placed on the property, and an open house meeting is generally held. Your development team will be instrumental in advising and assisting you so that you have a higher probability of achieving success in obtaining neighborhood approval. Be prepared, even if you comply with the regulatory process codes and regulations, there is always the possibility that the neighborhood may have their own agenda and that the hearings and decisions may not be favorable to your project going forward. This is where your attorneys and the rest of your development team’s expertise and participation are crucial.

If wetlands are located on the property you will need special documentation that states whether the Wetlands Act applies or not. If it does, either it will result in significant or insignificant impact as granted by evidence of a permit. Sometimes it is best to set aside or donate the wetlands portion of the property and avoid development issues. Your development team will be able to advise you on the best course of action once they have assessed all the information and reviewed the reports.


Source by Bart S Pair

The Importance Of Cell Phones In Modern Society

Cell phones have become a necessity for many people throughout the world. The ability to keep in touch with family, business associates, and access to email are only a few of the reasons for the increasing importance of cell phones. Today’s technically advanced cell phones are capable of not only receiving and placing phone calls, but storing data, taking pictures, and can even be used as walkie talkies, to name just a few of the available options.

When cell phones were first introduced to the public, they were bulky, expensive, and some even required a base unit that had to be transported along with the phone. Good reception was a major problem and in general, early cell phones could only be used in certain locations were the signal was particularly strong. As cell phone technology advanced, the difficult in using them became less of a problem. Today, cell phone reception has improved greatly due to the use of satellites and wireless services. As cell phones improved and became simple to use, the importance of cell phones increased accordingly.

Cell phones are the perfect way to stay connected with others and provide the user with a sense of security. In the event of emergency, having a cell phone can allow help to reach you quickly and could possibly save lives. However, the importance of cell phones goes way beyond personal safety. Modern cell phones are capable of internet access, sending and receiving photos and files, and some cell phones are equipped with GPS technology, allowing for use in most locations around the world and allowing the cell phone to be found or the user located in the event of loss or emergency.

Cell phone reception has become reliable and of high quality due to advances in wireless technology. Wireless service providers offer excellent packages and promotions for cell phone users. Finding a dependable service provider is no longer an issue for cell phone users. The expansion of the wireless service provider industry gives cell phone users a choice and the increased competition has caused a drop in prices of wireless cell phone service. The importance of cell phones goes way beyond the ability to make or receive phone calls. Cell phone users can instantly send data to the home or office, check for important email, use their cell phone as a PDA or calendar, and store photos which can be easily transferred to a PC or laptop computer.

Cell phone manufacturers have produced a wide range of cell phones, which sell for prices that range from very inexpensive to over one thousand dollars. The available options give users the choice of purchasing a basic cell phone to use simply for making calls, or choosing a complex, technologically advanced cell phone that can perform as many or even more tasks that a home computer. Over the past decade, the increasing importance of cell phones has made them almost a necessity for most people. Even remote and underdeveloped countries have some access to cell phone technology and wireless services.

The importance of cell phones has increased the competition in the wireless service provider industry, making cell phones very affordable and very easy to use. Cell phones have become almost a status symbol in addition to the convenience and security that comes from owning them.


Source by Keith Kingston

9 Fun Speech Class Activities

Speech classes are a lot more fun when everyone gets involved with special activities! Try some of these ideas to warm up your next class:

  1. Impromptu speaking. Give students various topics for them to speak on without any preparation. The topics should be relatively easy at first, such as “What is your favorite movie and why?” or “If you could only eat one food for a month, what would that be?”
  2. Lost on a deserted Island game. Present the scenario: Following a ship wreck, the entire class has been stranded on a deserted island. Each person is allowed to bring one object to the island. Have each student describe what that object would be and why. (You can extend this into a team-building activity by breaking into teams and have each team figure out how to creatively combine their items to increase survival).
  3. Tongue Twisters competition. Have two people come up at a time and take turns repeating a tongue twister. “unique New York” “Red Leather, yellow leather.” Faster, and faster. When someone messes up, they sit down and a challenger comes up. Someone can keep score with the class roster.
  4. Dramatic alphabet or numbers. Students can “lecture” the class by reciting the alphabet or counting to 30, but with gestures, drama and eye contact. A, BCD! E, F, G… , H? I, JKL-M… , etc.. You could emphasize the eye contact by adding this activity: the speaker is to make and hold eye contact for at least 3 seconds per person. All the students raise their hands. When the speaker initiates eye contact with someone, that person mentally counts to 3 and then lowers his or her hand, letting the speaker know that the 3 seconds is up. The speaker can then move onto someone else. You could even make it a competition.
  5. Dramatic reading. You, of course, could pick an intriguing passage, or you could do something like having them read definitions outloud, just to make it silly by being dramatic.
  6. Transitions exercise. Pass out 3 slips of paper to each of the students-and have some categories written on the board. (Places, People around the school, Foods, TV shows). Ask that each student pick 3 of the categories and write a word that falls into that category. Then collect the slips in a container. Each student goes up to the front of the room in turn and picks a slip and starts talking about whatever is on that slip. Then, after a little bit of time, you pick another slip for the student and say, “OK, Amanda, your next topic is… ” and then the student’s job is to transition from the one topic to the next. It’s OK for the audience to help. It’s OK to offer another topic if the student is stuck. Using “apples” and “New York City” as examples, transitions can be phrases such as: Now that I’ve told you about the health benefits of apples, let me tell you about the health benefits of living in New York City. Finally, let me tell you how New York came to be called the Big Apple.
  7. On the other hand. Have 2 students come up. Ask one student to speak “for” a topic and then the other person to speak “against” the same topic.
  8. One word story. Line up 7-10 students in front (actually it’s better if they stand in a circle) and have them tell a non-rehearsed, non-thought out story one word at a time, cycling to the beginning until the story comes to a somewhat logical conclusion. The key is that each person can only say one word at time and this includes the boring words like “and” and “the.” You could start the story by saying something like, “One.” (The logical thing to come next would be “day,” but it certainly could be something else).
  9. Sell a product. Have odd objects for students to “sell” to their classmates. You can introduce the FAB format and ask them to use it. F=Features, A=Advantages, B=Benefits. The focus should be on the benefits. Toilet paper, anyone?

Add a few fun activities and see the interest level soar in your class!


Source by Diane Windingland

Science and Technology – Definition by Real Life Examples

How someone could define what is Science and Technology?

Science is search for the profound knowledge. Scientists investigate the world around us. They observe how things work and develop ideas about ways to make them work better. Sometimes they try to test an idea to explain how something works. Scientists perform experiments to find out how things work. The knowledge that they discover is useful for many things. It can help to build new machines. It can help scientists to develop new medicines or cure a disease. Technology is the use of scientific knowledge to create new things.

Then what is an Inventor?

An inventor is a person who creates a new idea or device to perform a task. An invention is the new technology created. An inventor with a new idea or design for an invention may decide to have the idea protected. The idea gets protection from the law in a paper called a patent. A patent prevents other people from making, using, or selling the new idea without permission from the inventor. Some inventions are simply a better way of doing or building something. They may improve an existing technology. Other inventions are much more complicated.

Today’s technology has been in the process of development for thousands of years. New inventions are constantly changing how people work and play. They change how people think and live. The future constantly brings us even more changes. This will happen as we continue to learn about the world.

Do we depend on science and technology?

What did you do today? Did you talk on the telephone? Did you ride in a car or on a bus? Did you use a computer or turn on a light? If you did any of these things, you used technology.

Almost everybody uses some form of technology at work, home, or school. Computer programmers use computer technology to write a computer program. People may write letters using a computer program called a word processor. Many people work in the entertainment industry. Camera operators use television and motion-picture cameras. They use them to make TV shows and movies. Disc jockeys, or DJs, play records and CDs on the radio.

Scientists use all sorts of technology to study the Earth and the Universe. Businesses often have telephones, fax machines, and computers. Graphic designers use desktop publishing programs to create books and magazines. Doctors frequently use medical technology. They use it to treat injuries, illnesses, and diseases such as cancer. Pilots fly airplanes and helicopters. Who knows what jobs will be created by new technologies in the future!


Source by Christine Pelton